Effective Date: 10/20/2000
Legal Entity: Intelligent Designs 2000 Corporation (GOBI Racks USA)
Address: 14509 E 33rd Place, Unit E, Aurora, CO 80011
Contact: customerservice@gobiracks.com

Introduction

GOBI Racks USA (“GOBI Racks,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit gobiracks.com or interact with our services.

Information We Collect: Information You Provide

We collect information you provide directly, including:

  • Name
  • Email
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely—we do not store full card numbers)
  • Order history
  • Account login information
  • Customer service messages

Information Automatically Collected

We automatically collect:

  • IP address
  • Device and browser type
  • Pages viewed and time spent
  • Click behavior and browsing actions
  • Referring website
  • General location data
  • Cart activity

Collected through:

  • Cookies
  • Google Analytics (GA4)
  • Google Ads
  • Meta Pixel
  • Meta CAPI
  • TikTok Pixel
  • Cloudflare security
  • WooCommerce

Information From Third Parties

We receive limited data from:

  • PayPal
  • Affirm
  • Stripe/Payment processors
  • Klaviyo (emails & marketing activity)
  • ShipStation (shipping updates)
  • Carriers like UPS, FedEx, USPS, DHL
  • CRM or internal systems

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Communicate updates, receipts, and shipping notifications
  • Improve website performance
  • Personalize your shopping experience
  • Conduct analytics and reporting
  • Detect and prevent fraud
  • Comply with legal obligations
  • Deliver advertising through Meta, Google, and TikTok

How We Share Information

We do NOT sell customer data.

We share information only with essential service providers, such as:

  • Payment processors: PayPal, Affirm, Visa, Mastercard, Discover, Amex, Crypto Payment Platforms
  • Email marketing: Klaviyo
  • Analytics & advertising: Google Analytics (GA4), Google Ads, Meta Pixel, Meta CAPI, TikTok Pixel
  • Shipping & fulfillment: ShipStation, UPS, FedEx, USPS, DHL, freight carriers
  • Security: Cloudflare
  • WooCommerce plugins & CRM tools used for fraud prevention, store functionality, and order management

Service partners are contractually required to protect your information.

Cookies & Tracking

We use cookies and pixels for:

  • Website functionality
  • Cart preservation
  • Checkout processing
  • Performance analytics
  • Fraud prevention
  • Targeted advertising

You may disable cookies in your browser.

Your Privacy Rights California (CCPA/CPRA) & Colorado Privacy Act

You may request:

  • Access to your data
  • Deletion of your data
  • Correction of inaccurate information
  • Opt-out of targeted advertising (note: we do not sell data)

Submit a request:

📩 customerservice@gobiracks.com

GDPR (EU/UK)

You may request:

  • Access
  • Deletion
  • Restriction
  • Portability
  • Withdrawal of consent

Data Security

We use:

  • SSL encryption
  • PCI-compliant processors
  • Cloudflare firewall protection
  • Access controls
  • Fraud detection tools

No method is 100% secure, but we follow industry standards.

Data Retention

We retain data only as long as necessary for:

  • Legal compliance
  • Accounting
  • Warranty and order history
  • Fraud prevention

Children’s Privacy

We do not knowingly collect information from children under 13.

Third-Party Links

We are not responsible for external sites linked to gobiracks.com.

Updates to this Policy

We may update this Privacy Policy at any time. The updated version will be posted here.

Contact Us

For privacy concerns:
📩 customerservice@gobiracks.com
📍 14509 E 33rd Place, Unit E, Aurora, CO 80011
📞 720-479-9372